In the U.S. alone, e-commerce made up for $431.6 billion in 2020, with Amazon taking the largest chunk of the profits. This number kept growing in 2021 and is estimated to hit $5.42 trillion in 2022.
Whether you’re selling exclusively online or have a physical shop and want to sell online as well, you need a platform that can support your goals and ambitions.
Most beginners would go for an easy-to-use solution like Wix that gives them speed and customization. Others want to spend some time making everything perfect with a more robust platform like WooCommerce.
But which one should you choose?
Keep reading to learn all about Woocommerce vs. Wix and how to choose the service that’ll fit your business needs the most.
What Is WooCommerce?
WooCommerce is an e-commerce solution for WordPress. It’s basically a plugin that you install on your WP dashboard and you can start building your online store. You’ll need a theme (either free or paid) to add products to and a hosting plan alongside a WordPress installation.
In other words, since WooCommerce is a plugin, it will only work if you have hosting and WordPress installed. It will not work on its own because it needs to be ‘attached’ to WordPress.
Not sure if WooCommerce is right for you? Check out our Woocommerce tips and the benefits of this plugin to help you decide.
What Is Wix?
Wix is one of the most popular drag-and-drop website builders on the market. It’s easy to use for beginners and offers a simple way to build a full website without knowing any code.
You can build any type of website for your own business or for your clients and have it up and running in no time. All you need is a domain name and one of Wix’s paid plans.
Though it has a lot of templates and customization options, Wix is not built for more robust websites. Luckily, if you’re just starting out, you can just follow a basic Wix guide, do some drag-and-dropping of elements and you have a website.
However, if you’re planning to run an online store and have a huge variety of options available, you might need a different platform. That said, Wix does offer an e-commerce option but it comes with a few challenges.
WooCommerce vs. Wix: Main Differences
Though Wix and WooCommerce offer the same service — the online selling of goods and services — the two platforms are still fundamentally different. Most of their differences come from the way they work but also from the way they can help you increase sales and build an online empire.
We’ll talk all about these differences below.
Pricing and Plans
One of the first major differences between Wix and WooCommerce is their pricing and plans. At the time of writing, Wix offers three e-commerce plans:
- Business Basic – $17/month
- Business Unlimited – $25/month
- Business VIP – $35/month
Each plan includes hosting, a free domain name, free themes, custom reports, selling on marketplaces, increased storage, and lots of sales options and tools.
On the other hand, based on this Woocommerce guide for pricing, the plugin doesn’t charge monthly rates but they do charge commission for transactions made with WooCommerce Payments. You’ll also need to pay separately for hosting, and buy a domain name and a store theme. So even though the plugin is free, you’ll need to spend some initial money to set everything up.
With this information in mind, you need to decide what works for your business and budget best. Finally, you need to look at the bigger picture and know what your goals are.
If your goal is to sell a few products here and there, Wix will do the job well. If you want to grow an online store and make it your primary source of income, WooCommerce is the best long-term solution.
Selling Tools and Options
Both Wix and WooCommerce come with a variety of options for selling and marketing. However, what you can do with Wix is limited and what you can do with WooCommerce is not.
Simply said, Wix offers plenty of tools to help you get started, make your first sales, look into analytics, and optimize your store for SEO. On the other hand, WooCommerce offers all these things with the addition of next-level store customization, in-depth audience and sales reports, and the world-famous WordPress blogging experience.
Mobile Responsiveness and SEO
While Wix is amazing for quick-and-easy website and wireframes , it comes with its fair share of disadvantages. One of the major cons is the templates not being mobile-optimized. This means you need to build the mobile website from scratch and spend a good chunk of time making it work on all devices, not just mobile.
WooCommerce themes are automatically optimized for mobile, so whatever changes you make to the desktop site will be reflected on the mobile version. Make sure you choose a responsive theme in the first place and see how the theme demo looks on all devices before installing.
Since mobile responsiveness is a huge SEO ranking factor, it’s worth mentioning that Wix comes with fewer SEO tools than WordPress and WooCommerce. This is because WordPress is a content management platform and the possibilities to optimize said content are endless. Wix is just a platform for hosting websites and while they do offer some SEO tools, they’re not nearly enough for building a strong online presence.
Now You Can Choose the Best E-Commerce Platform for Your Needs
If you’ve been wondering about the pros and cons of WooCommerce vs. Wix, these tips will help you decide which platform is best for you.
If you’re just starting out and have no technical or coding knowledge, Wix might be the way to go. If you’re serious about selling online in the long run and don’t mind a learning curve, WooCommerce will take your business to the next level.
Curious to learn even more about e-commerce and the endless opportunities it offers? Head over to our blog where we cover the latest topics in the world of WooCommerce and how you can use this powerful plugin to boost sales and grow your business.