How to Generate Better WooCommerce Reports

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Over 4.4 million active websites are selling their products through WooCommerce. However, how many of them are meeting their goals?

If you’re asking this same question for your website, you have likely used WooCommerce reports. Another question you may want to ask yourself, though, is if you’re using the WooCommerce report tool the right way.

Keep reading to learn the different types of WordPress eCommerce that you can produce and create better reports. That way, you’ll have more information to make better decisions for your eCommerce storefront.

Where to Find the WooCommerce Report Tool

Don’t worry if you are a beginner and don’t know where to find your WooCommerce reporting tools. First, navigate to your WordPress dashboard and find “WooCommerce.” Afterward, select “Reports,” and you will find yourself viewing your default reports.

Different Types of WooCommerce Reports

When exploring the dashboard metrics for WooCommerce, you’ll find various analysis reports. WooCommerce’s default reporting will provide multiple pieces of information. Sales, items purchased, and other sales-related information within whatever time you filter.

Each report will provide different details that’ll help you make data-based decisions on enhancing your store.


With WooCommerce customer reports, you will find vital information like how many customers signed up in any amount of time. Also, within this category, you can find sales reports of repeat customers versus guest users, 


The Orders tab presents WooCommerce product reports that display net and gross sales volume from your products. Moreover, with this category, you will find what products sell the most. If you want more specific data for a certain period, you can filter by categories, products, or dates.


You will find low in stock, out of stock, and most stocked items within this section. You’ll find this information valuable when performing inventory checks or deciding what products to keep ordering.


Tax reporting is one of the most critical pieces of data when bookkeeping. When browsing this section, you will find sales and state tax amounts by state code or date.

What Makes for a Good WooCommerce Sales Report?

Before optimizing your WooCommerce reports, you’ll need to know what questions to ask yourself and what factors to consider. For starters, a tremendous WooCommerce report presents visual data. That data will help your marketing team better understand your sales trends.

Moreover, you will want the ability to filter your data to find data within a particular range. A good example is filtering your results by custom date ranges.

Some questions that your sales report should answer include:

  • What product do customers respond to the most?
  • How many products did my store sell within the last three months?
  • What category had the most sales within the previous two years?
  • Were there a lot of refunds from “X” products this month?
  • How many customers used coupon code “X” during my Black Friday sale?

How to Create Better WooCommerce Reports

While WooCommerce provides excellent reporting, you will need to expand your order reporting. You can do so with third-party plugins to make more informed decisions.

When searching for plugins to further develop your storefront, ensure they come from safe and reputable developers. Moreover, browse their features to see whether the plugin will be a good fit for your store.

Advanced Reporting

The more data you have, the more you can realize whether particular items are making a difference in sales. Moreover, with advanced reporting plugins, you can find data that includes:

  • Sales trends: visualize dates that specific categories or products have the most sales
  • Abandoned cart: learn wherein the buyer’s journey your customer leaves your site
  • Search Engine Optimization (SEO) ranking: know how your products rank on Google
  • Sales by country: understand what country purchases the most products
  • Refunds: learn who’s returning your products

Without these Key Performance Indicators (KPIs), you’ll have a more challenging time doubling your sales. Also, you will likely have difficulty creating your next marketing campaign.

Third-party reporting plugins will also take your store to the next by aggregating your data into spreadsheets. Then, you can either share these spreadsheets with third parties to help you with marketing decisions or visualize your data.

Free Plugins

With free WordPress plugins, you can enhance your store’s reporting by gathering data and creating custom reports. Moreover, when extending your reporting features, you will tailor your reports to your needs better.

Using the free version of a plugin also presents an opportunity to test a developer’s plugin before upgrading to their paid version.

Paid Plugins

Usually, free WooCommerce reporting plugins include an option to upgrade to a paid tier that includes more features. While on the surface, you may not think these features offer only quality of life improvements; however, they’re a valuable investment that helps you fine-tune your reporting.

Additional paid features tend to include expanded product sorting, more formats to use for exporting your reports, integrations, report presets, and other practical features.

Get More From Your WooCommerce Reports

Understanding what each piece of sales data represents is vital for helping you enhance your storefront. Moreover, you can make data-driven decisions to drive more sales and meet your goals with this information.

Are you ready to get more out of your WooCommerce reports?

Use our online WooCommerce custom reporting tool. Our tool visualizes your data and doesn’t require any SQL (Structured Query Language) knowledge. Moreover, if you need to share your data, you can easily share your dashboard or export your data as a PDF.

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