Imagine you have the perfect lineup of products and are ready to launch your online store. You promote your listings but can’t seem to get any sales.
Before you get rid of all of your products, consider if the problem is your eCommerce storefront. WooCommerce offers a lot of features, and if you don’t take advantage of them all, you may not get the sales you want.
Keep reading to learn how to make your storefront better.
Table of Contents
1. Install an SSL Certificate
One of the first things you should do to improve your eCommerce storefront is to install an SSL certificate. The certificate will help encrypt the data on your website, such as customer payment information.
Most website hosts will help you install the certificate to help make your website safe to use. An SSL will let you use https:// before your domain, and it’s what gives your domain a little padlock.
Having an SSL certificate is particularly important if you will take customer payments right on your site. But even if you redirect people to PayPal or something, the certificate can make people feel better about buying from you.
2. Provide More Details
When adding new products or updating existing products, include as many details as you can. Make sure you fill out the title with the brand, item name, size, and other details.
That way, customers will be able to find the right item when searching on your website. Be sure to use the description to include more details that don’t fit in the title.
You can go more in-depth on the sizing, fit, color, and other details. The more information you include, the better your customers will feel about buying items in your WooCommerce store.
They won’t have to contact you with questions and wait for a response. In that time, the customer may lose interest in the item and go shopping elsewhere.
3. Optimize for Search
Even if you get a lot of traffic to your eCommerce storefront, it doesn’t hurt to try and rank in search results on Google. As you write your product titles, include keywords that someone would search for to find a particular item.
You should also include images of the product on your website. Use the alt text field to include keywords, such as the brand and name of the item to help them show up in a Google search.
Then, you may be able to get someone to click on your website and buy the item from you. You can also use search engine optimization (SEO) on other pages and posts.
If someone searches for something and clicks on a blog post, you can use that post to promote your shop.
4. Show Suggested Products
When opening a store, you may not have a ton of items. However, you should consider the items you have and if any would go well together.
For example, maybe you have a winter hat and also a pair of gloves, so you link each item to each other. That way, a customer who finds your hat can add it to the cart and click over to the gloves and add those.
Showing similar products can help people decide to buy more from your store. You won’t have to rely on them clicking back to your search page to look for an item they may need.
And you can sell items that people may not realize they need, such as a hat and gloves. If you’re having trouble making sales, showing similar products is an easy way to encourage bigger orders.
5. Make Sharing Easy
One of the most underrated WooCommerce tips is to make your products easy to share. Your happy customers can share the listings on their social media profiles to tell others about your store.
Prospective buyers can also use Pinterest to save links to your products for later. Consider installing a social sharing plugin so that your customers just need to click a button to share the item.
If someone has to copy and paste the link and share it to Facebook or Pinterest manually, they may not go through with those steps. So they may not share your item or save it for later, and you may not get as many sales.
6. Offer Multiple Payment Gateways
One of the benefits of having an online store is that you can take payments in different ways. WooCommerce works with payment gateways such as PayPal, Stripe, and Square.
It may take time to set up multiple payment options, but that time can be well worth it. If you only take one payment method, you may discourage buyers who don’t want to use that method or can’t access that method.
You don’t need to take every possible gateway WooCommerce offers, but accept at least a couple of them. Then, you can attract more customers and give them some choice in how they pay.
That can help you get more sales, and you can make the checkout process easy on people.
7. Keep Forms Short
When designing your checkout pages, you may have the option to ask for different details. However, try to keep the number of fields in the checkout form small.
The longer the form, the more chances you’ll have to lose a customer. Some people may not want to fill out a ton of information, so keep it to what you need, such as their name, address, and payment method.
Having fewer fields will help people check out smoothly and quickly. And you can keep from losing people in the middle of checking out who get distracted.
If you want to collect more details, consider making some fields optional. Then, you’ll be able to get some information from customers without extending the length of time it takes to check out.
How Will You Improve Your eCommerce Storefront?
WooCommerce is an excellent platform for building an eCommerce storefront. But you need to put in the work to take advantage of features to help make your store look great.
Whether you have a few products or a lot, you should consider ways to make your store easier to shop. Then, you can increase sales without needing to promote your business more.
Do you want an easy way to keep track of your WooCommerce sales? Learn more about our online dashboard.