WooCommerce Store Tips for Increasing Sales
Did you know that almost 4.5 million websites use WooCommerce?
But just because you have a WooCommerce store doesn’t mean you’ll automatically make sales.
You need to have a good product as well as make sure your store is fast, eye-catching, and easy to navigate.
If you’ve just started your WooCommerce store or you are trying to increase your sales, this article is for you. By implementing a few simple tips, you can take your WooCommerce store from invisible to the source of your bestselling products.
Below are our top 12 essential tips to increase your WooCommerce sales.
1. Make Your Store User-Friendly
One of the first WooCommerce store tips you should consider is whether your store is user-friendly.
This means creating clear navigation so that your users know how to find the information they need. For example, a user-friendly WooCommerce store has visible navigation menus, as well as an easy-to-find checkout button.
2. Add Categories
To increase your sales, you want to add product categories to your menus. These will vary according to the types of products you sell, but you want to make both categories and sub-categories.
If you’re a clothing store, a category might be “women’s coats” while a sub-category would be “wool coats.”
You need to make it easy for customers to find what they’re looking for in your store. Plus, product categories are great because users might browse through your website and buy more products even if they weren’t looking for them.
3. Have a Clear Call to Action
One of the best WooCommerce tips that you may not have considered is that you need to have a clear call to action (CTA). On a WooCommerce store, calls to action would include:
- Sign up for our email list
- Buy now
- Check out now
- Add to cart
Watch where you place your CTA buttons, as they need to be visible and contrast with the rest of the colors on your website.
4. Try an A/B Test
If you’re not sure how to improve your WooCommerce store, try conducting an A/B test. This is where you show one version of a page on your website to one set of users, and a different version to another set of users.
You would then use your data to see which page helped more leads convert into paying customers.
5. Target Repeat Customers
Although you can’t be sure if a new, potential customer will buy anything from your store, you can target repeat customers.
With InfoCaptor’s WooCommerce reporting, for example, you can look at repeat customer reports and see who’s coming back to your site. You can also see how many times they’ve bought from your store.
You can offer repeat customers loyalty coupons, or ask them for testimonials that you can add to your website or marketing emails.
6. Speed up Your Store
Have you ever clicked off of a webpage or online store because it was too slow?
You need to speed up your WooCommerce store so this doesn’t happen to you. A few ways to increase your online store’s speed are to choose a fast WooCommerce theme and to decrease the number of plugins on your site.
You can check the speed of your WooCommerce store by conducting a website speed test. SEO Audit of WooCommerce site is a good beginning point.
7. Add Your Own Product Descriptions
No one wants to read generic product descriptions that they could find anywhere.
When you write your own product descriptions, you highlight the best parts of your products and personalize them to your audience and your brand. You also show your customers that you care about them and not only their money.
8. Use Your Analytics
Keeping track of your analytics helps you find out more about your target customers, their demographics, and their location.
You also want to take advantage of WooCommerce reporting, which shows you information that Google Analytics misses. This includes keeping track of your stock so you can see what your most popular products are.
9. Start Email Marketing
Email marketing is a great way to personalize your marketing efforts to each customer.
For example, you could have a separate email sequence that you send to new customers telling them all about your brand. You could email them a discount coupon for new customers.
10. Add Product Recommendations
Do you notice how many e-commerce websites have a “customers who liked this also bought” section? This is a great way for you to automate what’s called cross-selling, where you sell a different product to an existing customer.
Customers always appreciate when your website is personalized to them, and adding related product recommendations is a great way to do this while helping you increase your sales.
11. Reduce Cart Abandonment
Sometimes, a customer will put something in their cart and will have to step away from their computer or phone. They may not come back to buy the item either because they forgot or because they’re considering a competitor.
This is why it’s helpful to get WooCommerce plugins that help you reduce cart abandonment. These include plugins that create cart reminder pop-ups when a user tries to exit the page.
12. Make Checkout Easy
Finally, you want to make the checkout process easy. This means that the cart is somewhere visible and that the customer can see how many items are in their cart.
You can also add the option for guest checkout to make checking out faster.
Making checkout easy creates a better user experience as well as reduces the chances that customers will abandon their cart.
Have a Winning Woocommerce Store
A WooCommerce store can be exactly what your business needs to help it grow and gain loyal customers that are thrilled with your products.
And increasing your WooCommerce sales doesn’t have to be stressful or confusing. By following tips like keeping track of your data and WooCommerce reporting, you’ll create a smooth experience for your customers to come back to again and again.
At InfoCaptor, our mission is to make it easy for our users to get meaningful insights about their WooCommerce store, no matter their budget.
If you’re ready to increase your WooCommerce sales, take a look at our WooCommerce Reports Plugin today.