WooCommerce Reports and dashboards

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woo commerce admin dashboard report

WooCommerce Reporting Plugin and WooCommerce admin Dashboard

Why WooCommerce is so popular for eCommerce

WooCommerce is an open-source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress. WooCommerce now powers over 30% of all online stores with over 5 million downloads. With WooCommerce, you can sell both physical and digital goods in all shapes and sizes, offer product variations, complex configurations, and instant downloads to shoppers; and even sell affiliate goods from online marketplaces.

What are the different kinds of stores possible with WooCommerce?

Out of the box, WooCommerce has a ton of functionality like product and inventory management, shipping options, tax and payment options, marketing, reporting, and more. And for virtually every other eCommerce need there is a wide selection of extensions that can be downloaded.

Beyond your standard e-commerce model, WooCommerce can also power a variety of other online businesses. 

  • Dropshipping
  • Digital/Virtual
  • Affiliate
  • Subscription
  • Membership
  • Auctions
  • Bookings

How can woocommerce reporting increase Revenue for your online store?

Many store owners and marketers extract their store data into spreadsheets and manually go through row after row to figure out trends and insights such as

How many items did my store sell today or yesterday? Same metric different time period such as this “How many sales this month”, “How many sales this quarter vs last quarter” “YTD Sales Vs Profit” and so on.

With wooCommerce Analytics and tools like Advanced Woocommerce reporting, store owners have a variety of useful analysis and reports at the tip of their fingers. These advanced ecommerce reports enable a store owner or a marketing person to easily view Sales Trends, Customer Analytics, Product Metrics and various Tax reports necessary for regulatory filings.

What are the different options for advanced woocommerce reporting?

WooCommerce Reports

Basic WooCommerce Reporting comes already packaged with the woocommerce plugin. This allows you to look at your store’s performance from time to time in order to track its progress. Statistics and graphs are used in Woocommerce reports to give an overall view of the store so you can be ahead of your competitors in the market. All WooCommerce reporting can be visualized in the customized date range.

The four main sections of WooCommerce reports are

1- Orders

Reports of Orders let you know the volume of the net and gross sales in the business. You can know your top sellers, earners, and freebies. Further, you can view the categories of sales by date, sales by product, sales by category and coupons by date.

  • Sales by date
  • Sales by product
  • Sales by category
  • Coupons by date
  • Customer downloads

2- Customers

WooCommerce reports give an overview of the customers by the categories of “Customers vs. Guests” and “Customer list” which can be further sorted out.

3- Stock

It includes the management of stock including the items low in stock, out of stock and items left in stock.

4- Taxes

You can view the “Taxes by Date” and “Taxes by Code” by using WooCommerce reporting.

WooCommerce Admin

This is a newer plugin by WooCommerce and strives to be a “Central Dashboard for WooCommerce“. As of this writing, the plugin is a “feature plugin” and actively tested.

Reports available in WooCommerce Admin are:

  • Revenue report
    • It provides a broad overview of the financial status of a store.
    • Reports gross revenue, refunds, the value of coupons used, taxes collected, shipping costs, and net revenue for a selected date range
  • Orders Report
    • Reports the total number of orders, net revenue, the average order value, and the average number of items per order for a selected date range
  • Product Report
    • Displays and compares sales information for a given time period by product
  • Stock Report
    • Displays the store’s entire product catalog by-products that are in stock, low stock, and out of stock.
  • Product Comparison Report
    • Performs highly customized analysis of sales data by comparing the performance of different product/s and variation/s over a specified date range.
  • Category Report
    • Filters by all categories, a single category, category comparison, viewing top categories by items sold, and top categories by net revenue.
  • Coupons Report
    • Compares multiple coupon codes to display how many orders used coupons and the total amount discounted.
    • Uses advanced filters to compare coupons, and a few preset filters to displays Top Coupons by Discounted Orders or Amount Discounted using preset filters
  • Customers Report
    • Displays Customer Data: Name, Sign Up date, Email, number of Orders, Lifetime Spend, Average Order Value, Last Purchase Date, and Country.
    • Provides a look into all customer data for a store, listing all registered and unregistered customers along with pertinent data about each customer such as email address, number of orders, lifetime spend, and average order value.
    • Allows searching the customer table by customer name, country, username, and email address.
    • Segments customer data with custom filters, e.g., number of orders, total spend, and average order value.
  • Tax Report
    • Compares tax report data by different tax codes
    • Compares multiple tax codes, and displays data on how much tax was collected for orders and shipping
  • Order Report
    • Filters order data for a given time period by order status (i.e., pending and complete), product (orders with or without certain products), coupon codes (coupon codes were/were not used on orders), and new and returning customers.
  • Downloads Report
    • Allows filtering of Downloads by product, username, order number, and IP address

WooCommerce Reporting Plugins VS SAAS Options

There are many third-party vendor plugins that provide some kind of reporting functionality and they are listed below

Reporting Extensions for WooCommerce

  • Metorik : This is a SAAS solution. It provides comprehensive reporting options. The drawback being your store data will reside on third-party servers.
  • Putler: This is also a SAAS solution for woocommerce reporting
  • Advanced WooCommerce Reporting : WordPress – WooCommerce plugin
  • WooCommerce Advance Sales Report plugin by Infosofttech
  • Woo Charts – WooCommerce Reporting Plugin by EssentialPlugins
  • UsersInsights plugin for showing list like reports for woocommerce

What is the best WooCommerce Reporting Plugin?

This particular plugin “Dashboard Reports for WooCommerce by InfoCaptor” has been designed specifically for WooCommerce Analytics. InfoCaptor dashboard and charting engine are embedded as part of this plugin to provide beautiful data visualizations. It comes packaged with a pre-built useful set of reports and dashboards.


Watch this video to get a quick overview of WooCommerce Reports and Dashboard plugin.

These are the initial set of Woocoomerce dashboards

-Sales KPI
-Sales Summary
-Sales by Country State Treemap
-Sales by Country World Map
-Sales by USA State Map
-Sales Heat Map
-Product CrossTab/Pivot Table
-Product Sales Flow Analysis
-Product Sales Heatmap
-Product Sales Trend
-Product Hierarchical View
-Top Listings
-Top Products

Includes following views/reporting options

  • Advanced WooCommerce reports
    • Woo sales report
    • Woo Cart reports
    • Woo custom reports
    • Woo order reports
    • Woo inventory report
    • Woo abandoned cart report
    • Woo daily sales report
    • Woo tax reports
    • Woo product sales report
    • Woo customer reports
    • Woo sales tax report
    • Woo coupon reports
    • Woo product reports
    • Woo detailed reports

No other plugin or reporting SAAS provides the ability to filter by any meta-fields. Every woocommerce store is unique and usually, over the history of the store, the owner has implemented several addons and extensions. Each extension adds several sets of meta fields. InfoCaptor’s woocommerce reporting plugin provides an easy way to filter any meta fields from the reports.

Another benefit is that since it embeds the dashboard and chart editor, in a future release it will become much easier for store owners to build their own analysis, reports, and dashboards.

More information on how to setup and use the reports for woocommerce

Custom Reports and Dashboards

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