User Insights for WordPress | Review & Alternatives

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Understanding your audience is the cornerstone of a successful WordPress website. User Insights is a powerful tool that helps you dive deep into user data, but it’s not the only player in the game. In this article, we’ll review User Insights for WordPress and explore some of the best alternatives available, along with actual user reviews and a step-by-step guide on using the plugin.

What is User Insights for WordPress?

User Insights is a premium plugin designed to make sense of your website data. It’s a data management tool that analyzes user behavior and filters information into understandable metrics, allowing you to better comprehend what happens when people visit your site.

Key Features of User Insights

  • User Behavior Analysis: Tracks how visitors interact with your site.
  • Data Filtering: Simplifies complex data into actionable insights.
  • No Coding Required: Offers an intuitive, user-friendly interface.

User Reviews

Here are some reviews from actual users:

1. G2 Review: “The plugin is easy to install, gives good visualizations of the data on the dashboard, and has a few extra reports that WooCommerce Memberships does not provide.” However, the user also noted, “There are no custom reports visualization tools, and ‘custom reports’ is a bit broad for what the tool does.”

2. WP Mayor: “Understanding how your visitors navigate your website and interact with your content is vital for optimizing site performance and conversions… User Insights plugin… includes features to help you make sense of your WordPress user data.” Review: “Convert your text into Excel formulas, charts, analysis, advanced data models, and more – powered by AI.” This review highlights the versatility of the plugin in handling various data-related tasks.

How to Use User Insights?

To get started with User Insights, follow these steps:

  1. Install the Plugin: Download User Insights and install it via your WordPress admin dashboard under ‘Plugins’ > ‘Add new’.
  1. Activate the Plugin: After installation, activate User Insights from the plugins list.
  1. Configure Settings: Enter your license key in the ‘Users Insights’ > ‘Settings’ section to enable updates and geolocation features.
  1. Use Filters: Utilize filters to segment and understand your user data. This can be done under ‘Users Insights’ > ‘Add filter’.

Benefits of Using User Insights

  • Improved User Experience: Tailor your site based on actual user behavior.
  • Enhanced Marketing Strategies: Align your efforts with user preferences.
  • Data-Driven Decisions: Make informed changes to your website.

Alternatives to User Insights

While User Insights is a robust tool, several alternatives offer similar or complementary functionalities:

  1. Salesforce: A comprehensive CRM system that integrates with WordPress for in-depth user data analysis.
  1. Zoho CRM: A free alternative that provides a suite of tools for managing customer relationships.
  1. Insightly: Another free option that focuses on project management and CRM.

To further enhance your WordPress site’s functionality and gain deeper insights into your user interactions, don’t miss out on exploring the WooCommerce Reporting Pro Plugin. This powerful tool provides stunning visual charts and tables, offering a clear and detailed view of your eCommerce performance. Whether you’re looking to track sales, customer behavior, or product popularity, the WooCommerce Reporting Pro Plugin is an excellent addition to your toolkit.

Comparing User Insights with Alternatives

FeatureUser Insights Salesforce Zoho CRMInsightly
User Behavior TrackingYesYesYesYes
CRM Integration NoYesYesYes
Project Management NoNoNoYes
PricePremium PaidFreemium Freemium 


User Insights for WordPress is a valuable tool for understanding your audience, but it’s not the only option. By considering alternatives like Salesforce, Zoho CRM, and Insightly, you can choose the best tool to meet your specific needs. Remember to keep your website’s goals in mind and select a tool that aligns with your objectives.


Q. How do I track insights in WordPress?

To view your WordPress stats dashboard, simply go to the Insights » Reports page. First, you’ll see the ‘Overview Report. ‘ At the top, you will see two tabs, each giving you a graph of your WordPress visitor sessions or pageviews. This gives you a quick overview of incoming traffic to your website.

Q. What is a user activity log?

The User Activity Log will display user activities based on your filter criteria and Activity Group (whether it be Reservation, Posting, Housekeeping, Commission, Configuration, Employee, Profile, Blocks, or Potential, among others).

Q. Can you see who viewed your WordPress?

With WordPress visitor tracking, you can track the website traffic to your WordPress site, see who they are, and check what they do on your site. With that data, you can gain insights into your users and start planning how you should best optimize your site to get more of them.

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