Learn how to get abandoned cart reports for WooCommerce using plugins, built-in tools, or third-party services. Boost your sales by recovering lost carts.
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What is an abandoned cart in e-commerce?
Shopping cart abandonment is when a potential customer starts a checkout process for an online order but drops out of the process before completing the purchase. Abandoned carts are a common problem for online store owners. This can result in a significant loss of revenue and customer loyalty.
Fortunately, there are ways to get abandoned cart reports for WooCommerce, which can help you understand why customers are abandoning their carts, and how to recover them. In this article, we will show you the top 3 ways to get abandoned cart reports for WooCommerce using plugins, built-in tools, or third-party services. By using these methods, you can boost your sales by recovering lost carts and increasing conversions.
Top 3 Ways to Recover Abandoned Cart Reports for WooCommerce
1. Plugins
One of the easiest and most popular ways to get abandoned cart reports for WooCommerce is to use plugins. Plugins are extensions that add functionality to your WordPress site and WooCommerce store. Many plugins can help you with abandoned cart recovery, such as:
| Plugin Names | Description | Features |
| WooCommerce Reporting Pro – Reports Plugin | This WooCommerce reports plugin is a collection of several dashboards and reports and is the best kind of useful analytics. | – It covers various aspects of Sales KPI, Order Metrics, Customer Analytics, and Product metrics. – Each dashboard page is designed with the best user experience in mind. |
| Abandoned Cart Lite for WooCommerce | Free plugin tracks carts for guests and logged-in users, sends reminder emails, and offers a dashboard with cart data. | Tracks carts for guests and logged-in users. – Sends reminder emails – Dashboard with cart data |
| Abandoned Cart Recovery for WooCommerce | Premium plugin captures emails on product addition, sends recovery emails/Facebook messages, displays popups, and generates coupons. | The premium plugin provides comprehensive reporting on conversion, open, and abandoned carts, along with insights on product abandonment. |
| Cart Reports | Premium plugin provides comprehensive reporting on conversion, open, and abandoned carts, along with insights on product abandonment. | Reporting on conversion, open, and abandoned carts – Custom date ranges – Product abandonment insights |
2. Built-in Tools
Another way to get abandoned cart reports for WooCommerce is to use the built-in tools that WooCommerce provides.
- WooCommerce has a reporting feature that allows you to view various metrics and data about your store performance, such as sales, orders, customers, coupons, and more.
To access the reporting feature, go to WooCommerce > Reports in your WordPress dashboard.
- One of the reports that you can view is the Abandoned Carts report, which shows you the number of carts that were abandoned by customers in a given period.
You can also filter the report by date range, customer type (guest or registered), and status (abandoned or recovered). To view the Abandoned Carts report, go to WooCommerce > Reports > Abandoned Carts.
The Abandoned Carts report can help you get a basic overview of your cart abandonment rate and recovery rate, but it does not provide much detail or insight into the reasons behind the abandonment, or the actions to take to recover the carts. For that, you may need to use plugins or third-party services.
3. Third-party Services
The third way to get abandoned cart reports for WooCommerce is to use third-party services that specialize in cart abandonment recovery. These are external platforms that integrate with your WooCommerce store and offer advanced features and analytics to help you reduce cart abandonment and increase conversions. Some of the popular third-party services are:
- Retainful: This is a service that helps you recover abandoned carts by sending automated emails, SMS, and Facebook messages to your customers. You can also create exit-intent popups, countdown timers, and next-order coupons to encourage customers to complete their purchases. Retainful also provides detailed reports and insights on your cart abandonment and recovery rates, as well as the revenue generated by the service.
- Avada: This is another service that helps you recover abandoned carts by sending personalized emails to your customers. You can also create popups, banners, and spin-to-win wheels to capture emails and offer discounts. Avada also provides analytics and reports on your cart abandonment and recovery rates, as well as the performance of your email campaigns and popups.
Conclusion
Cart abandonment is a major challenge for online store owners, but it can also be an opportunity to increase sales and conversions. By using the methods we discussed in this article, you can get abandoned cart reports for WooCommerce and learn more about your customers’ behavior and preferences. You can also use the information to create effective strategies and campaigns to recover your lost carts and boost your revenue.
FAQs:
Q1. What is the abandonment rate for WooCommerce carts?
-Recent studies show that the average abandoned cart rate for various industries is 55-80%. Sending a follow-up email can help you recover at least 30% of sales that might otherwise be lost. The WooCommerce Abandoned Cart Recovery extension empowers you to do just that.
Q2. How do I reduce abandoned carts in WooCommerce?
- Allow Customers to Complete Checkout Without an Account.
- Speed up the Checkout Process.
- Offer Discounted Shipping and Other Types of Discounts.
- Use Time-Limited Offers.
Q3. How do I check if my cart is empty in WooCommerce?
-We can do our check by using the WC() global function and getting the cart contents count. While there are several ways we could check this, I prefer this method since it returns as an integer, so we simply need to check if it’s equal to zero to determine if the cart is empty.
Q4. Why do customers abandon carts?
-According to research from the Baymard Institute, many users abandon their carts because they are just browsing or aren’t ready to buy. Other than this, people abandon their carts because of extra costs, such as shipping, taxes, or other fees.