When it comes to putting together an amazing marketing dashboard, your success depends on a number of key factors. You want to choose the right metrics to watch, and you want a dashboard that's well designed to deliver the information you need, in the best format.
Your dashboard should contain all the key information you use to continue making informed decisions about your marketing campaign. And it should be easy to interpret at a glance.
Here are some of the key factors to consider as you construct a truly amazing dashboard experience.
1. Choose the right visuals to depict your data.
With dozens of depictions to choose from, your dashboard's user-friendliness will depend on choosing the right types of charts to effectively portray the different data you want to track. For instance, if you're tracking information that changes with time, you probably want a line chart. If you want a straightforward comparison of items in similar categories, consider a bar chart.
2. Choose the critical data to observe.
The dashboard is, first and foremost, a utilitarian tool. What information do you need at your fingertips to assess the success of your ongoing marketing campaign? You don't want it cluttered with information you don't use-but by the same token, you do want to have all the important details at your command.
The underlying success of a dashboard depends on identifying what data to include in the display to ensure maximum effectiveness.
3. Use a simple color scheme and smart design elements.
A great dashboard should be easy on the eyes, and it should be usable even by people with color-blindness. Consider using a limited color palette, and test the view with a tool that shows how it will appear to someone who is color-blind.
Consider design elements that make the dashboard effective and easy to use. Balance, symmetry, contrast, and organization can all impact the user experience of the dashboard.
4. Incorporate drilldowns to show more detail.
The dashboard's main view should show a wide array of data at a glance, allowing the viewer to assess the big picture on the current status of a marketing campaign. But that same viewer will often need more information about specific elements, making it easy to click on a chart to "drill down" and show additional detail. Your user doesn't want to have to navigate to different reports or systems to get the information they need!
5. Brand that dashboard!
Dashboards are great to use with clients, boards, and investors; they create the perfect opportunity to remind those interested parties just who is getting the work done. Incorporate the company's logo, brand, company colors, and other personalized touches to make it easily obvious who is accomplishing the successful marketing.
At the end of the day, your dashboard might be your single most-often-used business tool. Designing it with care will pay off in spades when your amazing dashboard enables you to keep all your critical metrics observable at a glance!