Reporting and Dashboard Automation for Marketing

Marketing Reporting and Dashboard Automation For anyone who works in the marketing sector, customer satisfaction and company progress are of utmost importance. In the past, entrepreneurs lived by the adage “The customer is always right.” Even then, the satisfaction of customers was the gauge of company owners as to what products or services they would … Read more

5 Benefits of Dashboards in the Marketing Industry

What’s the first thing you look at when you flip on your computer screen in the morning? What’s the item you peek at on your phone even when your dinner partner wishes you’d leave work behind for the evening? For most people that addictive checking-tendency applies to their emails, but the truly business-savvy marketers are … Read more

Do you spend too much time building reports with Google Analytics data?

How to streamline dashboard reporting with Google Analytics? There are lot of ways you can optimize your reporting with Google Analytics and I would like to bring your attention to a very powerful solution as described below. Our solution is not an Excel plugin but it is a packaged Datawarehouse. Let me assure and explain … Read more

Social Datawarehouse and Google Analytics + Salesforce

So far InfoCaptor has been just a Business Intelligence application with excellent Data visualization and dashboard capabilities. With the new release of InfoCaptor, we are introducing a data-warehouse that is packaged with the software. What is meant by packaged Datawarehouse? We have built a framework for collecting data into a mysql database. This means you … Read more

What is the true benefit of Dashboards or Business Intelligence software?

In fact, the question should be “What should be the true benefit of Dashboards or Business Intelligence software? ” Whether you are using dashboard in excel, Dashboards in Microsoft Access, Quickbooks, business objects, Salesforce or big ERP like Oracle EBS or SAP, there are numerous tangible benefits of using InfoCaptor as your primary BI and … Read more

Presidents of USA and their Birth Signs – Sankey Visualization

Wikipedia has a great dataset with regards to all the presidents of USA, their birth dates, birth States and birth signs (sun sign) In this analysis, we will visualize the relation between the Age at Presidency, State of Birth and birth sign. Sankey diagrams are extremely powerful at expressing flow and relationships. In the following … Read more

Create engaging visualization with brand new Sankey generator

Introducing brand new Sankey Visualizaton With the latest release of InfoCaptor, you can build Sankey Diagrams by just drag and drop operations. Sankey Visuals are one of the most powerful visualizations. It illustrates flows of any kind, where the width of each flow is based on its quantity. It gives complete bird’s eye view of … Read more

Popularity of Tea, Coffee, Beer and Wine – Visualization

If number of searches were an indicator for gauging the popularity of a drink between Tea, Coffee, Beer and Wine then who wins the contest? Let us analyze who wins the popularity contest by comparing the number of searches for each of the terms. Data collection method: Each of the keywords Tea, Coffee, Beer and … Read more