How to Use Visualization to Increase Engagement and User Experience

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If you give public presentations involving numbers and data, you already understand the underlying principle of dashboard visualization.

You don't illustrate your speaking with slides full of bare numbers, do you? You compile those numbers into charts or graphs to make them easily comprehensible to your audience.

The same principle explains why dashboards are so effective, utilizing visualization to increase ease of use and engagement for the user.

Whether you are presenting to a board of directors or introducing a client to the potential of your marketing campaign, visualization is key to reaching your target audience.

Here's how you can put that visualization to best use.

Display the Data that Matters Most

Whether your audience is interested in sales trends, website traffic, social media performance, conversions, revenue, or return on investment numbers, you have a lot of information to convey. You could print page-after-page of reports and statistics, or you can compile any one of those statistics into a visual graph that can be understood at a glance.

The effectiveness of these infographics is dependent on the underlying utility of the data. A pretty graph does no good if it doesn't convey the information your audience desires. So the key to engaging your users with visualization is to offer the information they want! What are the key metrics and statistics? Those are the items you should be converting to graphic form for visual engagement.

Enable Users to Interact with Data

Now imagine an entire page containing infographics of the most crucial data, all delivered in real time with up-to-the-minute numbers. That's a dashboard!

With a well-designed dashboard you will have all the data that most matters, available with no more hassle than scrolling. Click on any one of the graphics, and drill down to the detailed breakdown. It's that simple!

Rather than giving a presentation with static slides, you can impress your audience with the real-time numbers. They'll be impressed, too, with how easily you can call up and display the information that interests them-- not to mention answering questions that might take you off a pre-prepared script.

With a performance dashboard, you can turn over the controls to your clients, board, or other involved parties. Let them explore the information themselves, become familiar with the trends and statistics, and engage in person with the data.

As any teacher will tell you, the best way for someone to understand and integrate new knowledge is to tackle it hands-on. That's why the interactive visuals of a dashboard are the perfect medium for involving stakeholders, whatever their role may be.
They also know they can implicitly trust in your reporting, because the numbers are always available in real time, and in a format that is easy for them to interpret and follow.

There's no better way to engage your audience than with graphics that combine "pretty" with "practical," which is why you can count on your dashboard to perform for you!

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